Published on January 16, 2019
In the weeks and months to come, you’ll notice an all-new Workplaceless. We’re really excited to share our revamped company branding with you—and not just because a fresh look and feel is a fun change for the New Year.
Kickstarting 2019 with branding that better reflects who we are and what we offer was important to us. And since our specialty is in learning and development programs for the remote workforce, this represented a different kind of journey for our team. Reflecting on the key tenets of our brand meant that we had to define our purpose, core values and mission. (It’s an exercise we would recommend for any company that hasn’t conducted a deep dive on the subject, as there’s no more important work than getting to the heart of what you do, and why you do it.)
In the process, we landed on the following mission statement, which we believe simply and concisely states our reason for existing:
Workplaceless helps remote workers and managers thrive in a location-free workplace.
In fact, we founded Workplaceless to answer these fundamental questions:
- How can people demonstrate they’re capable of working remotely?
- How can leaders effectively manage remote and hybrid work teams?
- What are best practices for remote teams?
- How can remote professionals grow in their careers?
Maybe you’ve wondered about these yourself, or have actively searched for answers to one or more of the queries posed above. (We’re certainly hoping that they resonate, and would love to hear your feedback; drop us a note or tweet to us @Workplaceless.)
Now, on to the visuals—meet the new Workplaceless brand!
A little more about the rationale behind it all: while the ‘W’ initial may seem obvious given our name, it actually represents much more: the definitive lines of the ribbon on a medal or badge is a nod to our field of choice, as it references both achievement and elite credentials. The sleek angle of an open laptop conveys location independence and of course, our approach to serving clients through accessible digital platforms and innovative learning technologies.
Exploring our internal strengths, current market gaps and business priorities led to more than a new logo. We’ve created an entire suite of products that answer the questions posed earlier in this post. The products below have been designed for individuals and for organizations looking to build both their expertise and capacity.
Here’s a sneak peek at the new Workplaceless portfolio:
You’re likely already familiar with the Workplaceless Remote Work Certification program, our core offering.
This quarter, we’ll launch three new products we’re really excited about:
- Leadplaceless, which enhances the leadership skills of remote team managers, who in turn can bring more value to their direct reports and the company at large;
- Goplaceless, a comprehensive and proven process for successfully transitioning traditional roles and organizations to remote-only environments;
- and Trainplaceless, a train-the-trainer program enabling firms to have their own in-house force multipliers who enhance internal communication, culture, operational efficiency and productivity, among other competitive advantages.
We were honored to embark upon this rebranding effort with the creative folks at Theam, a hybrid team of developers and graphic designers based in Spain. It was important for us to collaborate with a firm that both deeply understood and valued our mission of providing educational programs to remote workers and teams.
By the end of 2019, we’ll introduce three additional products that cater to individuals’ career mobility and well being:
- Growplaceless, a career development program specifically designed to address challenges that remote workers face in advancing their careers
- Thriveplaceless, providing health, safety and wellness standards tailored to the needs and challenges of remote workers;
- and Speakplaceless, an English language training for location-independent professionals based anywhere in the world who seek to move ahead in our global business economy.
Tell us: what do you think of our new look and expanded offerings? Are there topics you’d like to know a lot more about, or do you have any suggestions for one of our specific product focuses? Our team is eager to hear your thoughts!
Kristi DePaul contributed to this post.